PETA - Kill the Tradition
Creative Directors
Directed by Neil Stubbings
through Jelly
Most Christmas traditions are weird but harmless. Celebrating the season of goodwill by slaughtering millions of turkeys is anything but. So we created a campaign to get people questioning why we do it. We launched with a film online and in cinemas, then followed up with an influencer collab and some Christmas handouts with a sinister twist.
190 MILLION reach
30 articles
20+ mins of national TV coverage
Zero media spend