Navy Reserves - New Members Welcome
Creative Directors
Directed. by Fern Berresford
through Rogue
Joining the Reserves is a unique proposition as their ‘competition’ isn’t other branches of the military. It’s gyms, sports clubs, members clubs. The big difference being not only the extraordinary experiences the Reserves can offer but the fact that they pay YOU a monthly fee. So we needed a unique campaign that avoids the usual tropes of military advertising and reveals that the ultimate club is, in fact, the Royal Navy Reserves.